Resumo
A presente pesquisa analisará a implantação de um novo conceito de produto e modelo de negócios no Brasil, na década de 1990 e buscará traçar relações de causa e efeito por meio da elaboração de cenários. Para sua realização será utilizada a combinação de métodos indutivos e dedutivos, por entender-se que esta é a melhor maneira de analisar um ambiente complexo como o brasileiro, que apesar da unidade lingüística, contempla distinções nas cinco regiões. Espera-se com isto trazer maior entendimento sobre os estudos relacionados à implantação de empresas de tecnologia da informação no território brasileiro e ressaltar as peculiaridades deste mercado para possíveis entrantes, independente de sua área de atuação.
Palavras Chave: software livre, inovação tecnológica, crowdsourcing no Brasil.
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