Scenario building: from crowdsourcing to the creation of a new business model in Brazil

Authors

  • Ana Elisa Pacheco de Castro Uninove

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2011.v3i1.64

Abstract

This research shall analyse the implementation of a new product and an entrepreneurial business model in Brazil of the ´90s and endeavour to trace cause and effect relations by means of the elaboration of scenarios. To ensure effectiveness, the methodology foresees a combination of inductive and deductive techniques. This choice arises from an understanding that it this is the best way to analyse a complex environment such as that of Brazil which, despite linguistic unity, comprises significant distinctions in each of its five regions. It is herein expected to bring forth an improved understanding of studies, related to the set up of information technology companies in the Brazilian territory, and pinpoint this market´s peculiarities to possible entrants, regardless of their segment.

Key words: Free software. Technological innovation. Crowdsourcing in Brazil. Scenarios and new business.

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Author Biography

Ana Elisa Pacheco de Castro, Uninove

Mestre em Administração pela Pontifícia Universidade Católica de São Paulo, graduada em Comunicação Social pela Fundação Armando Álvares Penteado, MBA em Marketing de Serviços na ESPM. Atuou na área de marketing no segmento de tecnologia em empresas como Conectiva e Red Hat Brasil e desenvolveu trabalhos de consultoria em outras empresas de tecnologia, como a Dendrite Brasil. Organizou e coordenou, na condição de expositora, diversos eventos, alguns de cunho internacional como foi o caso do Linux World e do Expo Linux, sendo que neste último foi responsável por sua viabilização no Brasil. Atualmente como docente na área de estratégia empresarial na Universidade Nove de Julho atua nas seguintes linhas de pesqiuisa: inovação aberta, gestão do conhecimento para inovação e fluxo de conhecimento em áreas estratégicas

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Published

2011-06-10

How to Cite

Pacheco de Castro, A. E. (2011). Scenario building: from crowdsourcing to the creation of a new business model in Brazil. Future Studies Research Journal: Trends and Strategies, 3(1), 140–168. https://doi.org/10.24023/FutureJournal/2175-5825/2011.v3i1.64

Issue

Vol. 3 No. 1 (2011): Future Studies Research Journal

Section

Artigos / Articles

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