Future Studies Research Journal: Trends and Strategies https://futurejournal.org/FSRJ <p><strong>FUTURE´s</strong> mission is to disseminate intellectual production concerning future studies and corporate strategies, democratizing knowledge and unveiling novel academic researches and theoretical and empirical advances in the field of Business management and related areas.</p> <p>All empirical methodologies are welcome, including quantitative, qualitative, field, experiment and combination of different methods researches, in addition to theoretical essays.</p> <p>Articles must explicit theoretical and empirical contributions to the field of future studies: <strong>strategy, innovaton and sustainability management</strong>. The journal addresses an audience of highly qualified researchers, professors, students and decision makers who work in the administration of national and international public, private and third sector organizations.</p> Future Studies Research Journal: Trends and Strategies en-US Future Studies Research Journal: Trends and Strategies 2175-5825 <p><strong>Authors who publish with this journal agree to the following terms:</strong></p><p>1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;</p><p>2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;</p><p>3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);</p><p>4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.</p><p>5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the <strong>Creative Commons Atribuição NãoComercial 4.0 internacional</strong>, which allows the work to be shared with recognized authorship and initial publication in this journal.</p><p>6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.</p><p>7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at <a href="http://opcit.eprints.org/oacitation-biblio.html">http://opcit.eprints.org/oacitation-biblio.html</a></p>• 8. Authors are able to use <a href="http://orcid.org/">ORCID</a> is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed. The Intellectual Structure of Organizational Identity and the Opportunity of Studies in Strategy https://futurejournal.org/FSRJ/article/view/552 <p><strong>Purpose</strong>: This article aims to understand the intellectual evolution of Organizational Identity (IO) and the opportunities for future studies in strategic management.</p><p><strong>Design/methodology/approach:</strong> We use bibliometric citation and cocitation techniques to assess the intellectual structure that supports IO studies. From a sample of 587 articles available on the Web of Science database, we identified the 26 referenced articles that support current works.</p><p><strong>Originality/value:</strong> Thirty-five years have passed since the seminal article by Albert and Whetten (1985). Studies on organizational identity have grown significantly since then. In recognition of the importance of the concept and the apparent maturity of the field, it is important to revisit and understand the works that have influenced the current works on organizational identity.</p><p><strong>Findings: </strong>The results indicated that departing from the seminal work mentioned, studies were influenced on organizational identity and strategic change according to three approaches: socially constructed vision; view of the social actor; and institutionalist vision. In addition to these studies, they were also influenced by works related to practices and processes in organizational identification.</p><strong>Theoretical contributions: </strong>The study presnts the intellectual structure of the studies on organizational identity, providing an indication of future research. Fernando Ribeiro Serra Fabio Pinotti Luiz Camargo Guerrazzi June Alisson Westarb Cruz Copyright (c) 2020 Future Studies Research Journal: Trends and Strategies 2021-02-25 2021-02-25 13 2 149 169 10.24023/FutureJournal/2175-5825/2021.v13i2.552 Brief review on spatial planning and its current relation with future studies https://futurejournal.org/FSRJ/article/view/470 <p><strong>Purpose – </strong>The main objective of the review is to present a short text that serves as a brief introduction point for starters in the study of spatial planning, some of its main topics studied, and the association it has with future studies.</p><p><strong>Methodology/approach – </strong>This review analyzed several high-impact articles about spatial planning. To achieve this, an in-depth review of the literature that involves the issues of spatial planning and future studies was carried out.</p><p><strong>Originality/value – </strong>There is a lack of introductory information in the study of spatial planning and futures studies. This text aims to create a summary that may help future researchers to be introduced in these areas of knowledge. The texts also address different perspectives regarding these two topics.</p><p><strong>Findings – </strong>The concept of planning is analyzed. The relationship that maintains future planning and studies is then established. Subsequently, the main discussions from the academy regarding these two topics are presented.</p><p><strong>Theoretical/methodological contributions –</strong> Planning and spatial planning are systematic processes focused on solving a problem. Spatial planning aims to improve the physical conditions of a certain location. Planning and future studies have been closely related, with ups and downs; in contemporary times these ties have been strengthened, helping to solve complex and turbulent problems. Different points are presented from which spatial planning can be approached, depending on the diversity of contexts.</p> Edison Patricio Cisneros Corrales Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-03-10 2021-03-10 13 2 170 178 10.24023/FutureJournal/2175-5825/2021.v13i2.470 Relationship Marketing in the Consumer Market: Scientific Production Profile and Research Agenda https://futurejournal.org/FSRJ/article/view/569 <p><strong>Objective:</strong> in view of the relevance of relationship marketing for organizations operating in the business-to-consumer market (B2C) and the gap in the literature regarding the comparison of national and international production scenarios, the objective of this article was to map the state of the art consumer relationship and propose a research agenda</p><p><strong>Method:</strong> a bibliometric review was carried out with 435 articles published between 2015 and 2019, classified according to demographic, institutional and methodological criteria</p><p><strong>Results:</strong> there was a predominance of empirical and quantitative articles, in addition to the need for conceptual development for the theme. There is a preference for the application of research in the private sector, configuring the research gap of the theme with regard to the public sector</p><p><strong>Conclusions:</strong> the contributions reside in the presentation of research itineraries, whose main purpose is to assist the theoretical and empirical development of relationship marketing, benefiting both the academic community and organizations</p> Gisela Demo Talita Lima Fernanda Scussel Paulo Miranda Lucas Moreno Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-02-25 2021-02-25 13 2 179 202 10.24023/FutureJournal/2175-5825/2021.v13i2.569 New Construct of Managing the Expanded Experience of the Customer: Integration of the Off-Line and Online Environments https://futurejournal.org/FSRJ/article/view/474 <p><strong>Purpose</strong>: To analyze how the integration dimensions of offline and online environments are present in the management of experiences, in the supermarket retail segment</p><p><strong>Method</strong>: The method focuses on analysis and categorization of the state of the art of customer experience management (CEM), according to elements of Schmitt's model (2004) - experiential environments; experience platforms; desired experiences for the brand; customer interaction interfaces; continuous innovation.</p><p><strong>Originality / Relevance</strong>: This study and its dimensions expands the concept of relationship with the customer, leading to a vision that encompasses the creation of value. It fills gaps of CEM by presenting managerial tools for the phenomenon of experience.</p><p><strong>Findings</strong>: Interactions of the CEM dimensions are presented that support the new construct named 'expanded customer experience in the supermarket', which implements the Terblanche model (2018), adding a new dimension: the integration of offline and online operations. This concerns the access of customers to the physical channel of the supermarket, integrating resources, technologies and characteristics of the digital environment, with operations under the omnichannel concept.</p><p><strong>Theoretical / methodological contributions</strong>: Theoretical framework and new construct that expands the scope of the CEM since it highlights the need to integrate the physical and virtual environments to improve experiential sensations. The study is configured as a theory for managing the stimuli that affect customers, the operations of processes in retail and the atmospheres of stores.</p><p><strong>Social / management contributions</strong>: The results help retail managers to improve customer experiences at the point of sale, getting a competitive advantage.</p> João Luiz Gilberto de Carvalho Geraldo Luciano Toledo Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-03-12 2021-03-12 13 2 203 229 10.24023/FutureJournal/2175-5825/2021.v13i2.474 Influence Analysis of Organizational Culture on Participatory Strategic Planning of a Multicampi State University in Brazil's Midwest Region https://futurejournal.org/FSRJ/article/view/380 <p><strong>Objective</strong>: To describe how organizational culture influenced on elaboration process of participatory strategic planning (PEP) of a <em>multicampi</em><em> state university</em> in Brazil’s Midwest region.</p><p><strong>Methodology/approach</strong>: A qualitative approach was adopted with the <em>Ex-post facto</em> case study method<em>,</em> with semi-structured interviews and participant direct observation. The analysis was based on the pattern-matching technique and narrative analysis, from the perspective of two constitutive elements of analysis: (i) Strategy as a collective process and (ii) PEP as an instrument for strengthening organizational culture.</p><p><strong>Originality/Relevance</strong>: Educational institutions are considered complex, which hinders the applicability of tools and management commonly used in other types of organizations. The<em> </em>gap of this study was the combination of researching organizational culture together with the theme of strategic planning in a higher education institution and thereby expanding research on university management.</p><p><strong>Main results</strong>: It was verified that the interaction provided by the process of discussion and construction of PEP contributed to the strengthening of the organizational culture, enabled individuals to internalize organizational values and beliefs through a process of socialization, acculturation, and social integration among the various actors involved.</p><p><strong>Theoretical/methodological contributions</strong>: It highlight the importance of strategic planning in different organizational cultures, especially in higher education institutions. The methods adopted contributed to confirm the need to use various sources for the necessary deepening of the development of a case study.</p><p><strong>Social contributions / for management</strong>: Strengthening the organizational culture.</p> Luís Eduardo Ferreira Raphael Monte Carvalho Rosalia Aldraci Barbosa Lavarda Cibele Barsalini Martins Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-03-15 2021-03-15 13 2 230 249 10.24023/FutureJournal/2175-5825/2021.v13i2.380 Innovation and Sustainability in a Fruit Segment Company from the State of São Paulo https://futurejournal.org/FSRJ/article/view/425 <p><strong>Purpose</strong>: To identify and characterize the innovative and sustainable actions that occur in a company in são Paulo in the fruit segment. The study was conducted in the Fava Group, a medium-sized, family-run Brazilian company settled in the municipalities of Jundiaí and Miracatu in the State of São Paulo.</p><p><strong>Methodology/approach</strong>: The research was exploratory with the use of the qualitative method. In the data collection, the techniques of interviews and documentary analysis were used. 16 interviews were conducted at the company's headquarters in Jundiaí and the production unit in Miracatu, São Paulo. The analyses were carried out based on the Flores approach (1994).</p><p><strong>Originality/Relevance</strong>: It was observed through detailed analysis, how innovation and sustainability presented interdependence relationships in the actions of these constructs in the researched company. As for its relevance, it is in its application.</p><p><strong>Main results</strong>: It was found that the company presents actions related to innovation in its production process and sustainability in the three dimensions, that is, the ecological, social, and economic systems, defined as triple bottom line.</p><p><strong>Theoretical/methodological contribution</strong>: The contributions of this research were in the association of the constructs that make up the theoretical basis involved being used and applied in the studied reality and, in the interpretation and analysis of the data, through the categories and meta categories, resulting in the system proposed by Flores (1994).</p><p><strong>Social contributions / for management</strong>: The implementations of innovative and sustainable practices are leveraged by its founder since the beginning of the Group's operations, making them a competitive differential.</p> Marcos Antonio Franklin Silvio Popadiuk Hélio Morrone Cosentino Ronny Martins Baptista Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-03-22 2021-03-22 13 2 250 276 10.24023/FutureJournal/2175-5825/2021.v13i2.425 The Influence of the Manager and His Action Against Risk in the Internationalization Process: A Meta-Synthesis https://futurejournal.org/FSRJ/article/view/422 <p><strong>Purpose:</strong> The objective is to understand how the manager's behavior and action in relation to risk influence and shape the internationalization processes.</p><p><strong>Methodology/Approach:</strong> A meta-synthesis study of qualitative case studies was carried out jointly involving the manager's influence and the action in relation to risk.</p><p><strong>Originality/Value:</strong> The literature recognizes that the different relationships established with risk can cause managers to overestimate or underestimate situations. However, there is little empirical evidence of how the manager's behavior in these situations changes his strategic choices and background, and a study emphasizing the individual level is significant.</p><p><strong>Findings:</strong> It can be said that the manager and his background influence the involvement and organizational development throughout the internationalization process. It is still possible to highlight that there is a predecessor to risk action, which is the perception of risks. In addition, it appears that the cognitive characteristics of these managers must also be considered when analyzing their perception of risks.</p><p><strong>Theoretical/Methodological contributions:</strong> As a contribution to the research, it is suggested that the manager's action in relation to risk is complemented by his/her perception of risk. It is believed that with this perspective of risk perception, research in the area can expand the theoretical scope of explanation, where this perception presents itself as a predecessor and a frame for future decisions and actions.</p> Gabrielle Ribeiro Rodrigues da Silva Adriana Roseli Wunsch Takahashi Copyright (c) 2021 Future Studies Research Journal: Trends and Strategies 2021-03-29 2021-03-29 13 2 277 300 10.24023/FutureJournal/2175-5825/2021.v13i2.422