GESTÃO DE STAKEHOLDERS: ESTADO DA ARTE E PERSPECTIVAS

Keysa Manuela Cunha de Mascena, Fabricio Stocker

Abstract


Neste estudo o objetivo é investigar a evolução da teoria e gestão de stakeholders, por meio de seus modelos teóricos e seu desenvolvimento dos fenômenos abordados nos artigos empíricos sobre Gestão de Stakeholders. Empreendeu-se um levantamento bibliométrico e análise sociométrica das publicações internacionais e nacionais relacionadas ao tema entre 1980 até 2019. Além da discussão da análise dos dados e evolução das pesquisas na área, demonstrados pela revisão bibliométrica, os resultados foram discutidos de modo a analisar: as variáveis relacionadas à gestão de stakeholders; os modelos de gestão de stakeholders aplicados nos estudos empíricos; os principais resultados nos estudos sobre conflito de interesses de stakeholders; e discussões sobre a influência e pressões dos stakeholders. Ao final,são apresentadas as perspectivas para estudos futuros sendo classificadas em i) Criação, Cocriação e Distribuição de Valor para Stakeholders; ii) Cooperação, Envolvimento e Engajamento de Stakeholders; iii) Influência da Gestão deStakeholders no Desempenho Organizacional; e iv) Networks, relacionamentos e influência de múltiplos stakeholders. A contribuição da pesquisa consiste na elaboração de um panorama da gestão de stakeholders, apresentando as principais contribuições teóricas e empíricas e a tendência dos estudos recentes, vindo assim a auxiliar pesquisadores e interessados nessa temática.


Keywords


Stakeholder; Gestão de Stakeholders; Relacionamento organizacional; Estratégia corporativa; Criação de Valor. Estado da arte

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DOI: https://doi.org/10.24023/FutureJournal/2175-5825/2020.v12i1.490

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