GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES

Authors

  • Eduardo Armando Fundação Instituto de Administração / FECAP
  • Adalberto Américo Fischmann FEA USP

DOI:

https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.12

Abstract

This research studies how the studied firms gain sustainable competitive advantages (SCAs). The issue has been studied in the literature on business strategy: the challenge for managers is to identify, develop, protect and use resources and skills that provide the firm with SCAs. Eight cases were studied. All concerned Information Technology firms that sell to other companies. The variables used were qualitative. Data was collected from primary and secondary sources of information. The primary sources consisted of the studied firms, where interviews with management were held. The main results are: (1) One firm develops products abroad and this aspect is a competitive advantage. (2) There are cases that resort to a model that provides them with great operating flexibility. (3) One firm obtained SCAs by developing a strategy whereby it implemented a franchise model for development and distribution. The franchise system encourages entrepreneurial behavior among the franchisees. (4) One case gained a competitive advantage through the complexity and sophistication of its products. (5) Some of the cases searched for market niches that were less exposed to competition.

Key-words: Strategic management. Strategic planning. Advanced Technology firms. Management of multinationals.

 

Downloads

Download data is not yet available.

Author Biographies

Eduardo Armando, Fundação Instituto de Administração / FECAP

Eduardo Armando

 

Doutor e mestre em Administração e Economista pela FEA USP. Pós-graduado pelo MBA Executivo Internacional-FIA.

 

Professor de cursos de pós-graduação e graduação em Administração nas disciplinas: Estratégia, Empreendedorismo, Inovação e Administração Geral.

 

Coordenador Adjunto do ProCED FIA (cursos MBA Gestão Empresarial, Capacitação Gerencial e outros).

 

Pesquisador do tema internacionalização de empresas e competitividade por meio da conexão em cadeias globais de valor.

 

Professor orientador de trabalhos finais e de conclusão desde 2003, com mais de 500 alunos orientados (pós-graduação).

 

Autor de dezenas de artigos publicados em congressos no Brasil e no Exterior e de capítulos de livros sobre os temas Inovação e Empreendedorismo.

 

Revisor técnico da versão brasileira do livro Global Marketing de W. Keegan, 7ª edição.

 

Executivo de empresas nacionais e multinacionais nos setores varejista e telecomunicações durante 15 anos.

 

Serviços de consultoria prestados a empresas nascentes e para recuperação de empresas. 

 

Experiência internacional

Pesquisador visitante junto ao Institute of Development Studies da University of Sussex, Reino Unido (fevereiro-março de 2007) e junto ao Center on Globalization, Governance, and Competitiveness na Duke University, na Carolina do Norte, EUA (janeiro -fevereiro de 2006). Coordenador de Módulo Internacional da FIA (convênio com Columbia University).

Mais de 30 viagens internacionais a trabalho:

• Ásia (Hong Kong, China, Taiwan) para negociações com fornecedores,

desenvolvimento de produtos e compras;

• Estágio de três semanas em Cleveland, Ohio (EUA) na OfficeMax University;

• EUA e Europa para benchmarking de operações de varejo, apresentação a investidores (road shows) e cursos de curta duração (até uma semana).


Adalberto Américo Fischmann, FEA USP

Professor titular do Depto. de Administração da FEA / USP.

Downloads

Published

2009-12-19

How to Cite

Armando, E., & Fischmann, A. A. (2009). GAINING SUSTAINABLE COMPETITIVE IT ADVANTAGES: MULTIPLE CASE STUDIES IN INTERNATIONALIZED BUSINESSES. Future Studies Research Journal: Trends and Strategies, 1(2), 43–66. https://doi.org/10.24023/FutureJournal/2175-5825/2009.v1i2.12

Issue

Vol. 1 No. 2 (2009): Future Studies Research Journal

Section

Artigos / Articles

License

Authors who publish with this journal agree to the following terms:

1. Authors who publish in this journal agree to the following terms: the author(s) authorize(s) the publication of the text in the journal;

2. The author(s) ensure(s) that the contribution is original and unpublished and that it is not in the process of evaluation by another journal;

3. The journal is not responsible for the views, ideas and concepts presented in articles, and these are the sole responsibility of the author(s);

4. The publishers reserve the right to make textual adjustments and adapt texts to meet with publication standards.

5. Authors retain copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Atribuição NãoComercial 4.0 internacional, which allows the work to be shared with recognized authorship and initial publication in this journal.

6. Authors are allowed to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.

7. Authors are allowed and are encouraged to publish and distribute their work online (e.g. in institutional repositories or on a personal web page) at any point before or during the editorial process, as this can generate positive effects, as well as increase the impact and citations of the published work (see the effect of Free Access) at http://opcit.eprints.org/oacitation-biblio.html

• 8. Authors  are able to use ORCID is a system of identification for authors. An ORCID identifier is unique to an individual and acts as a persistent digital identifier to ensure that authors (particularly those with relatively common names) can be distinguished and their work properly attributed.

Most read articles by the same author(s)