Internationalization Strategies of Brazilian Multinational Enterprises Manufacturers of Agricultural Implements: Two Case Studies

Ricardo Leonardo Rovai, Priscila Rezende da Costa, Renato Ribeiro Nogueira Ferraz


The objective of this pape ris to analyze the internationalization strategies of Brazilian multinational companies that manufacture agricultural implements. For the realization of theoretical-empirical framework are adopted the Dunning Typologies, the Nordic School and the Cultural Dimensions of Hofstede. For this, two pilot cases of competing companies that have very similar characteristics in terms of organizational structure are analyzed. This study evidenced to what extent strategic alignment is goal-oriented in terms of: (i) exploitation of natural resources and cost advantages of unskilled labor; (Ii) location seeking advantages and market synergies; (Iii) investments oriented to the search for strategic assets of the type efficiency seeking (those that seek to rationalize production and explore economies of specialization and location); (Iv) strategic asset seeking investments (aimed at the acquisition of resources and competences with the objective of increasing their competitiveness through innovation and growth of strategic capacities).


Multinationals; Foreign Investment; Globalization; Multinationals; Latin America; Emerging Countries


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