Nogami, Vitor Koki da Costa, Danielle Daffre Carvalho, Geraldo Luciano Toledo, Andres Rodriguez Veloso, and Maria Aparecida Gouvêa. 2015. “Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances”. Future Studies Research Journal: Trends and Strategies 7 (1):56. https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i1.179.