KOBUSZEWSKI VOLLES, Barbara; HOELTGEBAUM, Marianne; ODEBRECHT DA SILVA, Halissa; GHANNAD, Navid. The Coo Effect in the International Brand Positioning Strategy. Future Studies Research Journal: Trends and Strategies, [S. l.], v. 8, n. 3, p. 200–226, 2016. DOI: 10.24023/FutureJournal/2175-5825/2016.v8i3.279. Disponível em: https://futurejournal.org/FSRJ/article/view/279. Acesso em: 22 dec. 2024.