NOGAMI, Vitor Koki da Costa; CARVALHO, Danielle Daffre; TOLEDO, Geraldo Luciano; VELOSO, Andres Rodriguez; GOUVÊA, Maria Aparecida. Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances. Future Studies Research Journal: Trends and Strategies, [S. l.], v. 7, n. 1, p. 56, 2015. DOI: 10.24023/FutureJournal/2175-5825/2015.v7i1.179. Disponível em: https://futurejournal.org/FSRJ/article/view/33. Acesso em: 21 nov. 2024.