[1]
Nogami, V.K. da C. et al. 2015. Innovation Intensity and Adoption at the Base of the Pyramid Market: A Study of Household Appliances. Future Studies Research Journal: Trends and Strategies. 7, 1 (Jun. 2015), 56. DOI:https://doi.org/10.24023/FutureJournal/2175-5825/2015.v7i1.179.