@article{Martins de Paiva_Silva Neto_Ferreira da Silva_Araujo Carneiro da Cunha_2023, title={Consumer behavior in response to the effects of the covid-19 pandemic: a study on the relationship between self-isolation intention and unusual purchases}, volume={15}, url={https://futurejournal.org/FSRJ/article/view/744}, DOI={10.24023/FutureJournal/2175-5825/2023.v15i1.744}, abstractNote={<p><strong>Purpose:</strong> The aim of this study is to investigate consumer behavior in the context of the COVID-19 pandemic in Brazil to assess the relationship between the intention of self-isolation and to make unusual purchases.</p> <p><strong>Methodology /Approach</strong>: Through an online survey with a sample of 181 individuals in Brazil, the proposed model and hypotheses were tested using Structural Equation Modeling (PLS-SEM.)</p> <p><strong>Findings:</strong> The results demonstrate a link between perceived severity in the two behavioral responses measured, the intention to make unusual purchases and, more strongly, the intention to voluntary self-isolation.</p> <p><strong>Originality/Value:</strong> The study discusses consumer behavior for unusual purchases (cyberchondria) in risky situations such as the COVID-19 pandemic in Brazil.</p> <p><strong>Contributions and implications</strong>: We demonstrate how information overload leads to cyberchondria. In addition, the perceived severity leads the individual to make unusual purchases and self-isolation. In turn, exposure to online information sources leads to cyberchondria, which leads to behavior that increases the intention to make unusual purchases, and to self-isolation, which further increases exposure to online information. Furthermore, this study extends existing research (Laato et al., 2020) that suggests that research be carried out in different contexts.</p>}, number={1}, journal={Future Studies Research Journal: Trends and Strategies}, author={Martins de Paiva, Eliane and Silva Neto, G. R. and Ferreira da Silva, Antonio Donizete and Araujo Carneiro da Cunha, JĂșlio}, year={2023}, month={Apr.}, pages={e0744} }